Patty here with my first blog post. I have always been fascinated with how images can enhance a story or add to the details of documentation. Taking photography in high school set the stage for my life long attraction to visual communication. Pursuing photography did not get my family’s support, so off to college as an English major became the agenda of the day.
A year and half and two colleges later, I realized it was not for me. Then I stumbled on a career path that would take me exactly where I was meant to go. Medical Photography was an actual profession. I applied and got into a program at Beth Israel Hospital in Boston. The first year was all about taking general photography courses in schools around the Boston/Cambridge area. My second year was at the hospital itself with internships at Brigham & Women Hospital, Boston Children’s Hospital and Harvard Medical School.
After graduating, my first job as a medical photographer was at the University of Florida’s Shands Hospital. Our department photographed surgeries, specimens, microscopic cells and also produced multi-media presentations and for the physicians.
My favorite physician,”Doctor Van, the Snake Man,” as I called him, took care of snake bite victims and while I photographed many wounds for him, what I liked more were the specimens he brought me. I loved capturing such unique images like an alligator fetus or a snake that had swallowed two light bulbs.
While working at UF Shands Hospital, I became a Registered Biomedical Photographer. This intensive program honed my skills in all aspects of photography from shooting to developing film to printing for publication to video production.
Nine years later, I took a position at Shriners Hospital in Tampa, Florida to work with physicians and researchers that were publishing articles in scientific journals. While I provided all types of photography, I had a propensity for shooting gross specimens. Researchers used the photographs to illustrate the disease process from overall specimen all the way down to the cellular structure.
I have to say the best part of my job was when a physician I worked with called me to Busch Gardens to photograph or film a procedure. This particular physician would perform orthopedic surgery on the animals. In return, when an animal died of natural causes, we would dissect the specimen, taking photos along the way to see if their were any correlations between their bones and those of humans. The doctors could then rule out or formulate possible treatment options.
So, while images have played a major role in my life’s career, I found that moving images could convey information more efficiently and more effectively.
Video can be used for so many things, such as promoting a product or service, but what I like the most about video is it’s ability to entertain and teach at the same time. Teaming up with Kaytlin to pursue a business in video marketing has been a natural progression. Her teaching style and my background in visual content give us a unique edge. As Do-It-Yourself(ers), we love helping others learn to shoot and edit thier own videos. It’s empowering to take a concept and create a visual project.
If you’ve been thinking about using video to promote a product or service, yourself or your business, give us call. We’d love to kick around some ideas with you.